Announcements New visual identity msakkal July 17, 2025 2 mins read / News / Announcements / New visual identity As part of the overhaul of our core principles, it felt natural to evolve our image as well.Today, Fondation Béati unveils a new visual identity — in continuity with the transformations initiated in recent years, and in alignment with our deep-rooted commitment. This new logo is simple, clear, and reflects the core values that drive our work. It features a carefully selected color palette that embodies our vision:a deep green, evoking responsibility and integrity;a bright yellow, symbolizing vitality and hope. The graphic accent on the é in Béati is more than just a detail.It’s a nod to our Francophone roots and a bold affirmation of our cultural identity. Inspired by a petal from our former logo, this accent now becomes a visual symbol — one that illuminates, like a beam of light, the issues too often left in the shadows. With this new visual identity, we want to shine a light on what truly matters:initiatives that bring transformation, communities that have long been made invisible, and the difficult questions that push us forward. By simplifying our image, we choose clarity — and reaffirm our commitment to being accessible, close, and unwavering in our engagement. A brand-new website will also be launched soon. We extend our heartfelt thanks to Anel Medina, our designer, for her exceptional work, her sensitivity, and her attentiveness throughout this process.Discover her work here: https://atelier6.ca/ Share This Article